THE RECEIPTS
Real numbers
from real ad accounts
9.2M
INSTAGRAM VIEWS IN 2026
on one farmers market account
376K
PEOPLE REACHED
on a single festival campaign
$0.41
PER LINK CLICK
on a single market night
10,500
LINK CLICKS
across one festival
Every number on this page comes straight from Meta Ads Manager and Instagram insights.
CASE STUDIES
Case study
after case study
Most of this work is for California Fresh, the farmers market association behind River Park, Reedley and Woodward. Their in house designers make the graphics. The ads, audiences, budgets and reporting are mine.
CASE STUDY 01 · CALIFORNIA FRESH
Fresno Bacon Festival
Put one festival in front of as many locals as a single budget could reach.
376,224 PEOPLE REACHED
408,649 IMPRESSIONS
$2.66 PER 1,000 PEOPLE REACHED
411 LINK CLICKS
CASE STUDY 02 · RIVER PARK
Weekly theme nights
One $700 reach campaign for every theme night. Here is how far each one went.
320,199 PIRATES OF RIVER PARK
315,488 CHEESE MELT
310,068 BBQ AND BREWS
282,596 BLOCKBUSTER BITES
280,023 SHAMROCK SHENANIGANS
274,654 80'S RETRO REWIND
CASE STUDY 04 · RIVER PARK
A year of River Park
Steady posting plus ads, January through October 2026.
8.7M FACEBOOK VIEWS
1.4M FACEBOOK VIEWERS
160.4K INSTAGRAM INTERACTIONS, UP 350.9%
6.7K NEW INSTAGRAM FOLLOWERS, UP 213.2%
43,643 LIFETIME FOLLOWERS
CASE STUDY 03 · RIVER PARK
River Park Garlic Feast
Turn one Instagram post into a paid push for a single night at the market.
2,185 LINK CLICKS
$0.41 PER LINK CLICK
74,262 PEOPLE REACHED
1.75% CLICK THROUGH RATE
CASE STUDY 06 · CALIFORNIA FRESH
A full season of festivals
Eight campaigns built to send people straight to event pages and ticket links.
10,500 LINK CLICKS
$0.63 PER LINK CLICK
1.97% TOP CLICK THROUGH RATE
CASE STUDY 08 · RIVER PARK
Summer event nights
Four nights and over 300,000 views apiece.
327,847 VIEWS ON Y2K NIGHT
309,138 VIEWS ON MYSTERY NIGHT
305,099 VIEWS ON ASIA NIGHT
304,607 VIEWS ON HAPPY EVER AFTER DISNEY
213,842 MOST PEOPLE REACHED IN ONE NIGHT
CASE STUDY 05 · CALIFORNIA FRESH
Rodeo
A click campaign that sent people straight to the event page for about a quarter a click.
2,720 LINK CLICKS
4.61% CLICK THROUGH RATE
$0.26 PER LINK CLICK
254,390 PEOPLE REACHED
CASE STUDY 10 · FARMERS MARKET ACCOUNT
Instagram in 2026
Organic content and paid ads working together on one account.
9.2M INSTAGRAM VIEWS
6.6M VIEWS FROM ORGANIC
2.56M VIEWS FROM ADS
1.3M ACCOUNTS REACHED
240.1K CONTENT INTERACTIONS
741 NEW MESSAGING CONTACTS
CASE STUDY 07 · RIVER PARK
Cherry Festival at River Park
Boost the festival post to the people most likely to show up.
1,642 LINK CLICKS
$0.46 PER LINK CLICK
43,451 PEOPLE REACHED
1.97% CLICK THROUGH RATE
CASE STUDY 09 · CALIFORNIA FRESH
Halloween Trail tickets
A ticket sales campaign people could not scroll past.
9.60% CLICK THROUGH RATE
1,358 LINK CLICKS
181,152 IMPRESSIONS
74,418 PEOPLE REACHED
WHAT'S INCLUDED
Handled,
start to finish
i
STRATEGY AND GOAL SETTING
One clear goal for every campaign before a dollar is spent.
ii
AUDIENCE TARGETING
Your ads shown to the people most likely to buy.
iii
AD CREATIVE AND COPY
Scroll stopping visuals and words that earn the click.
iv
TESTING WHAT WORKS BEST
Versions tested side by side so your budget backs the winner.
v
ONGOING OPTIMIZATION
Weekly adjustments that lower costs and raise results.
vi
MONTHLY REPORT IN PLAIN WORDS
Every dollar tracked, with results you can actually understand.